Not A.BL - That’s something completely different. This one is ART BEER LIFE.
Around spring 2018 we had a desire to make a beer that would extend out from the usual confines of our commercial releases. A beer that could offer more. More to the brewers, more to customers and more to the wider social context.
That ended up as the wonderfully received C1 DIPA: Orangumang. (AKA B.O.B) and it was brewed as a collaboration project with our site partners Two Tribes and the Orangutan Foundation in London.
But long before it came off the canning line and onto the taps, there was an ethos established that set the tone for how this project would run. We didn’t know it then, but that ethos would eventually manifest itself today as #ARTBEERLIFE
Over the foreseeable weeks, months and years we will be rolling out some new projects under ABL. The idea is that there are 3 contributors; An artist, a brewery and a cause (or charity for clarities sake). Bringing Art+Beer together to have a positive impact and help improve the lives of those who we believe in and feel could do with the extra awareness and help.
We have some plans in place already, but life flows both ways, so if you feel like you have an idea or want to explore something that has a social or environmental aspect then please get in touch.
It’s going to take a bit of time to get off the ground, but we are committed to running these projects, so hopefully it won’t be too long before the first few announcements are there to share.